Facebook: Branding
Working alongside Hornet, we partnered with Facebook to create a new visual approach for illustrated and animated content that could be used across their platform, primarily for subjects covering privacy and security.
The result of this two-year long collaboration was a Brand-Bible to be used by all of Facebook’s content vendors, as well as short films, ads and illustrations.
Directed
Moth Studio
Designed
Moth Studio
Produced
Hornet & Moth Studio
Executive Producer
Hana Shimizu
Head of Production
Greg Bedard, Sang-Jin Bae
Development Producer
Kristin Labriola
Producer
Dez Stavracos, Cathy Kwan
Production Manager
Ifor Ashton
Storyboard Artist
Moth Studio
Lead Designer
Moth Studio
Compositors/Animators
Nicolo Bianchino, Benjy Brooke, Anne Calandre, Marah Curran, Tyler DiBiasio, Anthony Ferrara, David Jouppi, Aaron Kemnitzer, Justin Lawes, Eamonn O'Neill, Ross Plaskow, Austin Roberts, Jimmy Simpson, Tyler Wergin, Moree Wu
Copywriters
Vanessa Carney, Kevin Tenglin
VO Talent
Joey Schaljo
Music
Teenage Diplomats
SFX & Mix
Beatstreet Studios
Global Translations
World Writers
Client
Facebook PAC
Client Producer
Blythe Barger, Namik Hawkins
Client Creative
Lando Ettrick
Client Product Team
Emily Raman, Caroline Fearon
Production year
2017
The new brand guide detailed a bespoke palette and rules of character design, composition and best practices of animation.
Mindful of Facebook's global audience it also touched on age groups, body shapes, clothing and other guidelines.
To launch the new visual guide, we made a short film spotlighting Facebook's Community Standards: an effort to better build a safe and productive community for its more than 2 billion members.
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The film was directed out of Hornet's studio in NYC, marking the premiere of the new visual identity for Facebook's privacy and security communications.
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