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> Index of every page on this site: [llms.txt](https://moth.studio/llms.txt)

Facebook: Branding

Working alongside Hornet, we partnered with Facebook to create a new visual approach for illustrated and animated content that could be used across their platform, primarily for subjects covering privacy and security.

The result of this two-year long collaboration was a Brand-Bible to be used by all of Facebook’s content vendors, as well as short films, ads and illustrations.

- **Directed**

  Moth Studio
- **Designed**

  Moth Studio
- **Produced**

  Hornet & Moth Studio
- **Executive Producer**

  Hana Shimizu
- **Head of Production**

  Greg Bedard, Sang-Jin Bae
- **Development Producer**

  Kristin Labriola
- **Producer**

  Dez Stavracos, Cathy Kwan
- **Production Manager**

  Ifor Ashton
- **Storyboard Artist**

  Moth Studio
- **Lead Designer**

  Moth Studio
- **Compositors/Animators**

  Nicolo Bianchino, Benjy Brooke, Anne Calandre, Marah Curran, Tyler DiBiasio, Anthony Ferrara, David Jouppi, Aaron Kemnitzer,  Justin Lawes, Eamonn O'Neill, Ross Plaskow, Austin Roberts, Jimmy Simpson, Tyler Wergin, Moree Wu
- **Copywriters**

  Vanessa Carney, Kevin Tenglin
- **VO Talent**

  Joey Schaljo
- **Music**

  Teenage Diplomats
- **SFX & Mix**

  Beatstreet Studios
- **Global Translations**

  World Writers
- **Client**

  Facebook PAC
- **Client Producer **

  Blythe Barger, Namik Hawkins
- **Client Creative**

  Lando Ettrick
- **Client Product Team**

  Emily Raman, Caroline Fearon
- **Production year**

  2017

The new brand guide detailed a bespoke palette and rules of character design, composition and best practices of animation.

Mindful of Facebook's global audience it also touched on age groups, body shapes, clothing and other guidelines.

To launch the new visual guide, we made a short film spotlighting Facebook's Community Standards: an effort to better build a safe and productive community for its more than 2 billion members.

The film was directed out of Hornet's studio in NYC, marking the premiere of the new visual identity for Facebook's privacy and security communications.

### Something similar

- [Google: Cursors](https://moth.studio/projects/cursors-google) [

  Google: Cursors

  We collaborated with Droga5, Hornet and Google to create a series of films highlighting the interconnectivity of the G-Suite platform.](https://moth.studio/projects/cursors-google)
- [Facebook: Various](https://moth.studio/projects/facebook-various) [

  Facebook: Various

  A collection of various projects we made for Facebook.](https://moth.studio/projects/facebook-various)

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