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title: "Sigrid - Moth"
description: "Abstract visuals with a subtle narrative tell a familiar tale of heartbreak. This music video was made for one of the first songs recorded by Islands Records' artist Sigrid, released on her debut album in demo form."
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> Index of every page on this site: [llms.txt](https://moth.studio/llms.txt)

Sigrid: Focus

Abstract visuals with a subtle narrative tell a familiar tale of heartbreak. This music video was made for one of the first songs recorded by Islands Records' artist Sigrid, released on her debut album in demo form.

- **Directed**

  Moth Studio
- **Designed**

  Moth Studio
- **Produced**

  Moth Studio
- **2D Animation**

  Bianca Beneduci Assad, Mattias Breitholtz, Russell Etheridge, Alex Grigg, Mick O’Sullivan, Stephen Vuillemin and Moth Studio
- **3D Animation**

  Russell Etheridge, Jason Pamment and Moth Studio
- **Compositing**

  Daniele Baiardini and Moth Studio
- **Client**

  Island Records
- **Producer**

  Charlie Drinkwater
- **Video Commissioner**

  David Knight
- **Marketing Manager**

  Charlotte Birch
- **Publicist**

  Elspeth Merry
- **Production Year**

  2018

Island Records and Sigrid approached us with the idea of creating a music video that dealt with heartache in an unconventional way. To contrast the sweet and sensitive nature of the song, we came up with the concept of a bold, frantic yet tender landscape, that would allow us to explore the experience of heartbreak through a series of bodily reactions.

In this landscape, memories inhabit organs like the heart, brain, gut and eyes. Over the course of the animation, we see the organs struggle with these memories, twisting, turning, compressing and fracturing to expel them from the body. However, by rejecting all these experiences, good and bad, the body is damaged.

At the climax of the track, a decision is made to reinterpret these memories and absorb them back into the body, colour and life flow back into the organs, turning heartbreak into an experience of growth rather than defeat.

Starting with a range of colours now associated with Sigrid’s bright and bold aesthetic, we created different ‘worlds’ for each organ employing various animation techniques and software to give that part of the body its own look and feel.

### Something similar

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  CNN: Blue

  'Blue' is the first episode in the series 'Colorscope' that explores our perception of color, its use across cultures and other curiosities. Made in collaboration with CNN and Dr. James Fox.](https://moth.studio/projects/cnn-blue)
- [The Guardian: The Last Job on Earth](https://moth.studio/projects/the-last-job-on-earth) [

  The Guardian: The Last Job on Earth

  Meet Alice, holder of the last recognisable job on Earth, trying to make sense of her role in an automated world. 'The Last Job on Earth' is a film produced in collaboration with the Guardian Sustainable Business section.](https://moth.studio/projects/the-last-job-on-earth)

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