---
title: "Sky Kids - Idents - Moth"
description: "We produced 12, surprising idents for Sky’s new Kids' channel."
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> Index of every page on this site: [llms.txt](https://moth.studio/llms.txt)

Sky Kids : Idents

We collaborated with Sky’s creative team to make these 12 playful idents for Sky Kids.

- **Directed**

  Moth Studio
- **Produced**

  Meghan Shrivastava, Moth Studio
- **Design**

  Moth Studio
- **Storyboard**

  Moth Studio
- **2D Animation**

  Hozen Britto
- **3D Modelling, Texturing & Rigging**

  Ricard Badia, Russ Etheridge, Jess Herrera, Laura Sirvent, Moth Studio
- **3D Animation**

  Ricard Badia, Russ Etheridge, Jess Herrera, Christine Jaudoin, Milo Targett
- **Compositing**

  Guillaume Cassuto, Valerie Guichard, Elliott Kajdan, Thiago Steka
- **Music & SFX**

  Zelig Sound
- **Client**

  Sky
- **Production Year**

  2023

The brief called for short, punchy and unexpected ideas to be brought to life. Transitioning seamlessly from their flat graphic logo into a 3D world full of possibilities.

Based on their creative concept ‘Anything is possible’ we jumped at the opportunity to run wild and have fun embracing some plain silliness.

One of the tricky parts was maintaining Sky’s branding element, the ‘lozenge’, as part of a rubber duck, a pile of spaghetti or a wobbling jelly!

Working with their team we came up with solutions through colour, texture or shape to make sure this was readable whilst not detracting from the core model and concept.

### Something similar

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  Spotify: Mid-Year Campaign 2020

  Normal day-to-day objects are given a surreal musical 3D twist in this upbeat campaign for Spotify.](https://moth.studio/projects/mid-year-2020-spotify)
- [Marie Curie: Whatever You Call It](https://moth.studio/projects/whatever-you-call-it-marie-curie) [

  Marie Curie: Whatever You Call It

  For many people death is an uncomfortable topic, so we teamed up with charity Marie Curie and Saatchi&Saatchi to create a campaign with a catchy tune and googly eyes aimed at encouraging people to start a conversation.](https://moth.studio/projects/whatever-you-call-it-marie-curie)

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