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Headspace: Sleep
Headspace approached us to create some new content for the promotion of Sleep, a place for restless sleepers to find meditation and music within their app. We produced a hero 60’’ film and six 15” spots starring a cast of characters all wanting a good night's sleep.
Directed
Moth Studio
Designed
Moth Studio, Ping Mak, Chi He
Produced
Moth Studio
Animation
Ben Ommundson, Hozen Britto and Moth Studio
Compositing
Victoria Jardine and Moth Studio
Music
Ally Mobbs, Headspace
Sound Design
Ally Mobbs
Client
Headspace
Creatives
Makenzie McNeill and Chris Martz
Creative Director
William Fowler
Senior Producer
Sara Leimbach
Production year
2019
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We collaborated with the team at Headspace to create a film to promote their new feature, ‘Sleep’. The concept was to take some of the content that customers would listen to in-app, and create an engaging visual piece that could live online.
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Bite-sized
Check out below the other six shorts pieces we made for Headspace's social media channels.
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We came up with a visual style that felt very “Headspace” but that also inhabited its own world. As a way to reinforce this idea, we move from the original Headspace brand colours into the more sleepy and dreamy darker palette.
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The challenge with these projects was finding a balance between the fun character animation and the soothing feeling that the films needed to communicate. To achieve this, we played around with relatable and strong facial expressions - nothing too cartoony - as well as a good dose of some indoor surrealism. Adding sleepy forest-scapes, magical sparkles, relaxing breezes…
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...all designed to help our characters have a deep and restful sleep.
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