--- title: "TrueCar - That Moment When... - Moth" description: "We teamed up with Hornet to create a completely new campaign and direction for one of America’s biggest new and used car platforms, TrueCar." canonical_url: "https://moth.studio/projects/that-moment-when-truecar" meta: author: Moth "og:description": "We teamed up with Hornet to create a completely new campaign and direction for one of America’s biggest new and used car platforms, TrueCar." "og:image": "https://a2.storyblok.com/f/285360335129517/1920x1080/b50408dbe3/cee797b4-ec39-4628-b931-a2fd5999a5db_truecar_car_advertising_animation_2d_london_agency_moth_studio2.png/m/1200x630/smart/filters:format(jpg):quality(80)" "og:image:height": "630" "og:image:width": "1200" "og:title": "TrueCar - That Moment When..." --- > Index of every page on this site: [llms.txt](https://moth.studio/llms.txt) TrueCar: That Moment When... We teamed up with Hornet to create a completely new campaign and direction for one of America’s biggest new and used car platforms, TrueCar. We were tasked with highlighting the main functionalities of TrueCar whilst bringing warmth and humanity through the eyes of one of our four leading characters, Ella, Chet, Jesse and the Edgar’s. Each story paints a compact but illuminating portrait of their individual lives and shows how the tailored experience of TrueCar fits each of them, seamlessly. - **Directed** Moth Studio - **Produced** Moth Studio and Hornet - **Production Management** Hornet - **Executive Producer** Hana Shimizu - **Producer** Ethan Christy - **Live-Action Director** Daniel Fries - **Animation and Production** Moth Studio - **Producers** Isobel Stenhouse, Moth Studio - **Designed** Léonie Després, Théo Guignard, Donghyun Lim, Emmanuelle Walker, Moth Studio - **2D Animation** Bianca Beneducci Assad, Hozen Britto, Rory Byrne, Marah Curran, Anne Escot, Aaron Lampert, Eamonn O'Neill, Slaven Reese, Sheetal Thankey, Emmanuelle Walker, Moth Studio - **Clean up** Bianca Beneducci Assad, Hozen Britto, Harriet Buckley, Marah Curran, Anne Escot, Aaron Lampert, Christina Nerland, Eamonn O'Neill, Angeline de Silva, Isobel Stenhouse, Sheetal Thankey, Emmanuelle Walker, Lior Wolff, Ash Wu, Moth Studio - **CG** Matteo Antoniella, Mark Ardisson, Klaas-Harm Boer, Moth Studio - **Motion Graphics** Alasdair Brotherston, Jeremy Carlen, Guillaume Cassuto, Victoria Jardine, Aaron Lampert - **Compositing** Alasdair Brotherston, Jeremy Carlen, Guillaume Cassuto, Victoria Jardine, Aaron Lampert, Moth Studio - **Music** Ambrose Yu - **Sound Design** Beatstreet Productions - **Voice Over** Alicia Marder, Nick Liebeskind - **Live-Action Production** Bombo Argentina - **Executive Producer** Rocio Furmento - **Producer** Martin Rago - **1st Assistant Director** Esteban Gomez - **Director of Photography** Christian Cottett - **Gaffer** Renzo Silvetti - **Key Grip** Sebastian Dellapaulera - **Production Design** Lorena Llaneza - **Wardrobe** Patricia Conta - **HMU** Alejandra Collivadino - **Client** TrueCar - **Chief Marketing Officer** Lucas Donat - **Executive Producer** Shawn Bennett - **Creative Director/Editor** Adam Pilkington - **Creative Director/Writer** Nick Liebeskind - **Senior Director** Robby Schaeperkoetter - **Marketing Manager, Social** Samantha Marriott - **Photographer/There Studio** Elliott Jobe - **Producer/There Studio** Sven Shelgren - **Production Year** 2019/2020 Identifying themselves as ‘animation geeks’ since their very first email, TrueCar gave us the creative freedom to work closely with their new branding, designed by Pentagram, to create characters and their lifestyles and to imagine the ‘TrueCar World’, an environment to facilitate their car buying experience. We had a lot of fun thinking of backstories for our characters, and together with the casting decisions for the live-action, coming up with true, relatable characters: from the house they live in, to the bag they are wearing and the sort of break they would take. Visually, we took TrueCar’s established illustration style and elevated it to create something warmer and more personable for our animated scenarios. Characters needed to be friendly and approachable and we leaned into the graphic circles of the TrueCar brand, using this simple, elegant shape to reflect some of our design decisions for the environments. Story-wise, we decided to keep our characters central and have the environments change around them, to cater for the amount of information that we had to fit in for each of their stories. Technique-wise, we embraced our favourite mash-up of 2D and 3D, keeping our characters cel-animated, the backgrounds 2D whilst the visualisation of the TrueCar platform world is a fully immersive 3D experience. Our biggest challenge was blending live-action into this world, which we achieved by shooting the characters on a white back drop which was then replaced by a simplified version of our 2D backgrounds. Using graphic, animated shadows and props helped them sit in this animated scene and feel part of the aesthetic. As with every project, we pulled together a large team of incredibly talented designers, animators, compositors and sound artists who helped us make these 12 films. ### Something similar - [Elysium: Fountain of Youth](https://moth.studio/projects/fountain-of-youth-elysium) [ Elysium: Fountain of Youth We worked closely with the team at Elysium Health to create this animated promo for their first product, Basis.](https://moth.studio/projects/fountain-of-youth-elysium) - [The Guardian: The Last Job on Earth](https://moth.studio/projects/the-last-job-on-earth) [ The Guardian: The Last Job on Earth Meet Alice, holder of the last recognisable job on Earth, trying to make sense of her role in an automated world. 'The Last Job on Earth' is a film produced in collaboration with the Guardian Sustainable Business section.](https://moth.studio/projects/the-last-job-on-earth) ```json {"@context":"https://schema.org","@graph":[{"@id":"https://moth.studio/#website","@type":"WebSite","name":"Moth","url":"https://moth.studio/"},{"@id":"https://moth.studio/projects/that-moment-when-truecar#webpage","@type":"WebPage","description":"We teamed up with Hornet to create a completely new campaign and direction for one of America’s biggest new and used car platforms, TrueCar.","name":"TrueCar - That Moment When...","url":"https://moth.studio/projects/that-moment-when-truecar","isPartOf":{"@id":"https://moth.studio/#website"},"potentialAction":[{"@type":"ReadAction","target":["https://moth.studio/projects/that-moment-when-truecar"]}]}]} ``` ## Sitemap See the full [sitemap](https://moth.studio/sitemap.md) for all pages.