--- title: "The Salvation Army - Moth" description: "Christmas campaign for The Salvation Army which tells three different stories about hardship and the power of individual generosity." canonical_url: "https://moth.studio/projects/the-fight-for-good-the-salvation-army" meta: author: Moth "og:description": "Christmas campaign for The Salvation Army which tells three different stories about hardship and the power of individual generosity." "og:image": "https://a2.storyblok.com/f/285360335129517/500x281/545e2b03a6/705dc494a3e4ee498ac8cc27fd373e83025ee766_salvation_army_christmas_campaign_xmas_9_animation_advertising_2d_3d_london_agency_moth_studio_result.jpg/m/1200x630/smart/filters:format(jpg):quality(80)" "og:image:height": "630" "og:image:width": "1200" "og:title": "The Salvation Army" --- > Index of every page on this site: [llms.txt](https://moth.studio/llms.txt) The Salvation Army: The Fight for Good A Christmas campaign for The Salvation Army which tells three different stories about hardship and the power of individual generosity. - **Directed** Moth Studio - **Designed** Moth Studio, Léonie Després and Manddy Wyckens - **Produced** Moth Studio and Hornet - **Executive Producer** Hana Shimizu - **Head of Production** Sang-Jin Bae - **Development Producer** Kristin Labriola - **Producer** Eva Dahlqvist and Dez Stavracos - **Editor** Daniele Baiardini and Stephanie Andreou - **2D Animation** Carlos De Faria, Tyler DiBiasio, Anne-Louise Erambert, Anne Escot, Freya Hotson, Reg Isaac, Tucker Klein, Jennifer Zheng - **Cleanup** Bianca Beneduci Assad, Carlos De Faria, Tyler DiBiasio, Marguerite Dumans, Lior Wolff-Epshtein, Anne-Louise Erambert, Anne Escot, Freya Hotson, Tucker Klein, Matt Lloyd, Harry Slinger-Thompson, Mick O’Sullivan, Jennifer Zheng - **CG Animation** Luke Carpenter, Luke Doyle, Lindsay Horner - **Compositing** Daniele Baiardini, Qian Shi - **Editing Assistance** Stef Roberts - **Music composed, conducted and arranged** Pierre O'Reilly - **Orchestra contractor** James Fitzpatrick - **Session Producer** James Fitzpatrick - **Orchestra ** The City Of Prague Philharmonic Orchestra - **Recording Engineer** Jan Holzner - **Vocals** Triona O'Neill - **Piano** Pierre O'Reilly - **Recording Engineer** Tom Bullen - **Mixed and Mastered** Nick Taylor - **Sound design** Box Of Toys Audio - **Post Production** 3008 - **Audio Engineer** Matt Cimino - **Online Flame Artist** Mark Sullivan - **Senior Producer** Jennifer Brannon - **Voice over artist** Susan Eisenberg - William Morris Endeavor Entertainment-LA - **Agency** The Richards Group - **Client** The Salvation Army - **Production Year** 2017 For this project, we were tasked with creating a modern and fresh take on The Salvation Army’s seasonal Red Kettle advertisements. They needed to reference the long history of the Salvation Army, have the nostalgic warmth of the holiday spirit, but also be clearly talking about the present and situations that still resonate for individuals in 2017. Our starting point visually and creatively was very rooted in children’s storybooks and 2D illustration. After reading the scripts and immersing ourselves into the world of traditional, seasonal tales, we decided that the storybook model was the perfect device to take us through each one of these stories, further making them all part of the same book: “The Fight for Good.” We wanted our characters to evoke empathy and be relatable to all regions and ages, so we aimed for a delicate design approach and elegant movement. For the environments, we studied images of cities and towns across the United States to concept three non-specific settings that would nevertheless illustrate the difference in regions. We wanted to create a rich and magical world that we could gradually unveil through our continuous camera moves. From homely indoor environments to cold or lonely outdoor settings, the use of 3D allowed us to create a cinematic atmosphere, maximising the depth of our scenes and elevating the characters and stories that inhabit it. One of the most satisfying experiences of the whole project was recording the score with the Prague Philharmonic Orchestra and our composer Pierre O’Reilly, adding the perfect punctuation to the end of this project. ### Something similar - [The Guardian: The Last Job on Earth](https://moth.studio/projects/the-last-job-on-earth) [ The Guardian: The Last Job on Earth Meet Alice, holder of the last recognisable job on Earth, trying to make sense of her role in an automated world. 'The Last Job on Earth' is a film produced in collaboration with the Guardian Sustainable Business section.](https://moth.studio/projects/the-last-job-on-earth) - [The New York Times: Conception: Catie + Jen](https://moth.studio/projects/conception) [ The New York Times: Conception: Catie + Jen "Catie + Jen" was produced as part of the New York Times’ Conception series, a six-part animated series showcasing different real life stories about becoming a Mother.](https://moth.studio/projects/conception) ```json {"@context":"https://schema.org","@graph":[{"@id":"https://moth.studio/#website","@type":"WebSite","name":"Moth","url":"https://moth.studio/"},{"@id":"https://moth.studio/projects/the-fight-for-good-the-salvation-army#webpage","@type":"WebPage","description":"Christmas campaign for The Salvation Army which tells three different stories about hardship and the power of individual generosity.","name":"The Salvation Army","url":"https://moth.studio/projects/the-fight-for-good-the-salvation-army","isPartOf":{"@id":"https://moth.studio/#website"},"potentialAction":[{"@type":"ReadAction","target":["https://moth.studio/projects/the-fight-for-good-the-salvation-army"]}]}]} ``` ## Sitemap See the full [sitemap](https://moth.studio/sitemap.md) for all pages.