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Three x Samaritans: #BetterPhoneFriend
"Listening, we all know its important, but it's not as easy as it sounds"
We collaborated with Wonderhood Studios to create six short films for Three mobile's #BetterPhoneFriend campaign with the Samaritans.
Directed
Moth Studio
Production Company
Moth Studio
Producers
Moth Studio
Design
Moth Studio
Animation
Russell Etheridge, Lucas Marinm, Stéphane Gibert
Compositing
Russell Etheridge, Lucas Marinm, Stéphane Gibert
Sound design/mixer
Neil Johnson
Sound studio
Rascal Post
Media
Zenith
Agency
Wonderhood Studios
Brand
Three
Founder & Chief Creative Officer
Aidan McClure
Founder & Chief Operation Officer
Alex Best
Founder & Chief Strategy Officer
Jessica Lovell
Creative Directors
Jack Croft, Stacey Bird
Planning Director
Nick Exford
Planner
Ellie Sherrard
Business Director
Sam Brown
Account Manager
Eddy Yan
Account Exec
Sham Shakil
Account Exec
Sophie Lewis
Agency Producer
Georgia Totvanian
Production Year
2021
We were tasked with dramatising problematic listening characteristics, to help people identify these traits in themselves, and to help them overcome them. Our aim with these films was to convey what it means to be a better listener, to be a better phone friend.
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Working with two simple dots and Three's brand colours, we explored simple scenarios to convey the emotions of each listening trait. The minimal approach to the visuals allowed room for the instructions of the voice-over to breathe.
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For the resolution of each film, we employed a subtle transfer of colour between the dots, emphasising the lesson of the listening trait that has been learned.
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See more information over on the Three campaign website