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Woodland Trust: Guardian Labs
We collaborated with Guardian Labs to create a film for the Woodland Trust to support their 'Free Trees' campaign.
Directed
Moth Studio
Designed
Moth Studio
Produced
Moth Studio
2D Animation
Ben Ommundson, Joe Bichard, Lee Cooper, Jennifer Zheng and Moth Studio
3D Animation
Claudio Salas
Clean Up
Ben Ommundson, Jennifer Zheng
Music
Pierre O'Reilly
Sound Design
Ally Mobbs
Agency
Guardian Labs
Commissioning Editor
Christian Sadler
Executive Producer
Amelie von Harrach
Senior Producer
Lucile Weigel
Project Manager
Clare Kneeshaw
Client
Woodland Trust
Production Year
2016



In this project, we aimed to use the imagery of a boy and a sapling growing together to communicate the significance a tree can have in one's trajectory and how beautifully it can impact a family's life.
We also needed to reference seasons, wildlife and city life, so we had to come up with a structure that enabled us to show all of the above within a 90 second time limit.



Our concept for the film was to have everything revolving around our central character, the tree, in a constant camera move. We also wanted a 2D and textured aesthetic, so we set about modelling and texturing the tree in 3D in order to allow for that camera move to be really smooth whilst keeping the visuals consistent. The biggest challenge was really just fitting that all into the time constraints we had. Luckily, we had an amazing team on board which worked really well collaboratively.

