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Netflix: Headspace Trailers

With an open brief, a highly collaborative spirit and an enthusiasm for humour, we worked with Netflix and Hornet to create original animated trailers for three series with Headspace. ‘Guide to Meditation’, ‘Sleep’ and ‘Unwind Your Mind’ (above).

Through colourful and whimsical journeys accompanied by Andy Puddicombe’s familiar and comforting voice, our characters (Bob, Barb and Brady!) get to observe, learn and experience the benefits of Meditation, inviting audiences to join them in this fully animated, mindful journey.

  • Directed

    Moth Studio

  • Produced

    Moth Studio and Hornet

  • Production Company

    Hornet

  • Head of Production

    Greg Bedard

  • Managing Director

    Hana Shimizu

  • Head of Creative Development

    Kristin Labriola

  • Executive Producer

    Hana Shimizu

  • Senior Producer

    Dez Stavracos

  • Associate Producer

    Nico Benenati

  • Editor

    Sam Stulin

  • Editor

    Hyeseung Kim

  • Animation and Production

    Moth Studio

  • Producers

    Moth Studio, Riley Spencer, Billie Segal, Nefeli Petika

  • Design

    Moth Studio, Qian Shi, Ester Rossi

  • 2D Animation

    Josep Bernaus, Hozen Britto, Felix Massie, Yves Paradis, Ross Plaskow, Seongjin Yoon, Isaac Holland, Marah Curran, Sheetal Thankey, Josep Bernaus Valls, Bianca Beneduci Assad, Joe Bichard, Hozen Britto, Tony Comley, Moth Studio

  • 3D Animation

    Moth Studio

  • Compositing

    Victoria Jardine, Qian Shi, Jeremy Carlen, Tom Fisher, Moth Studio, Daniele Baiardini, Moth Studio

  • Client

    Netflix

  • Production Year

    2020/2021

A Headspace Guide to Meditation takes us through a journey to explore the mind and discover how Meditation can benefit us in our lives.

We helped write the script and develop a world that felt on brand whilst also allowing for our own personal touch.

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Sleep educates us on facts about sleep, helping us replace bad habits with new, healthier ones.

Embracing Headspace’s established purple based palette, we incorporated some sparkly bits and 3D elements to help showcase some of the series’ most interesting content. Anyone catch Bob’s dating profile pics?!

Unwind your Mind is an interactive experience, inviting the audience to pick and choose their meditation journey.

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This led us to think of playful devices to represent choices and paths, so we went for...waterslides!

Suns and moons turn into portals for our stressed and agitated characters, leading them down colourful tubes to their relaxation, meditation and sleep environments. Brady chose the beach!

Alongside creating the trailers for the series, we were also tasked with creating a unique bespoke advert for New Year's Eve 2020, to promote the launch of the Meditation series on January 1st, 2021.

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We took the iconic Times Square Ball and reimagined it using the graphic language of Headspace.

See the incredible series over at Netflix.

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